Written by Terise Cole.
As horse owners, sometimes we come to a point where we have the chance to share our pride and joy with another rider. Whether it be for financial reasons, time limitations, or who knows what else, leasing your horse can be a scary thing. Finding the right person to trust with your horse is even scarier. Before you can choose the right partner, the first step to leasing your horse is advertising that he is available. Here are some things you should include when creating a lease ad. First and foremost, be clear and honest. This is the main rule when writing up an ad. Too often people lie about their horse and end up with a bad reputation and no lessee. It is best to be completely truthful and direct about your horse, his abilities, and what you are looking for in a lessee. This will help ensure that the interested parties know exactly what they are getting and make your job in selecting a rider much easier.
Begin with a horse description and a few photos. Think of it as a sale advertisement in the sense that you want your horse to look the best he or she can. Five important things to include are:
- Your horse’s name;
Make sure that any numbers you give are accurate. Example: A 15 hand horse is very different from a 16 hand horse. Be sure to add two or three nice photos of your horse and a video if you have one to give potential lessees an idea of how your horse moves.
Include your horse’s experience is and what you want him to be doing. Incorporate what your horse is capable of doing so anyone reading the ad gets a better understanding of his abilities. You can add in other information if you desire, such as a show record. Also include what you would like your horse to be doing; if you are uncomfortable with another rider jumping your horse, list that he is for flat use only.
List what type of lease is available. Is it a full or half lease? Will it be an on- or off-site? Is the lessee allowed to take the horse off property? This is entirely your decision as the horse owner. It may be a deal-breaker for some potential riders, but it is important to do what you are comfortable with. You don’t want someone looking to show all summer trying to lease your horse that can only be ridden twice a week and isn’t to leave the farm.
Leave the price and contact information at the end. If you don’t want to list the price, let them know to contact you with inquiries. Be prepared with a price for the lease and to describe what they will be paying for (if they ask).
Good luck! If you have any other tips to writing a lease advertisement, be sure to let us know in the comments!